Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
In today's competitive landscape of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a nationally recognized PR expert who helps businesses strengthen their online presence, climb to the top of search results, and get featured on 900+ media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's professional journey is anything but conventional. With educational credentials from institutions including Michigan Ross, he launched his professional life in retail operations — running national retail stores, handling multi-unit management, and eventually managing operations across two national retail companies.
The itch to create something from scratch never went away. Alongside business partners, he launched a national service provider, sold it, started another, then relocated to Cleveland, Ohio, where he grew a business across five states — and sold that company also. It was during this time that he discovered the power of digital marketing.
What The News Guy Brings to the Table
Today, Rohde leads 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Through his brand "The News Guy," he provides a full range of services designed to move the needle for businesses.
At the heart of his business is press release distribution, placing stories across prominent news platforms such as AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde offers high-profile article placements on top-tier media outlets, SEO and local SEO optimization, white-hat link building campaigns, and PPC management.
The AI Search Visibility Edge
Perhaps the most forward-thinking aspect of his work is his expertise in AI search visibility. He views press releases as a form of AI prompt engineering — allowing companies to control what AI tools including Google AI Overviews, ChatGPT, and Perplexity report about a given brand. This cutting-edge approach positions his clients a significant advantage in an increasingly AI-driven digital landscape.
A Renaissance Man of Media and Marketing
Rohde's impact stretches far beyond client work alone. He runs a pair of podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, check here and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series spotlighting founders and business leaders.
On the speaking circuit, Rohde has taken the stage at notable gatherings both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to several well-known shows such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde holds IMDB credits as a producer, actor, and director — showing his creative range both on screen and off.
Building Digital Trust, One Press Release at a Time
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For brands that want to establish trust, rise in the search results, and stay ahead of the curve, Randy Rohde and The News Guy offer a proven path forward.